tests: run doctests via pytest

pytest can run doctests as part of the standard testsuite run. See
documentation at [1].

pytest will discover doctests in all python files it can find. However, some
files cannot be imported directly in this manner.
Fix this by adding a filter in conftest.py in the root directory. This code
could also live in kallithea/conftest.py, but it cannot be in
kallithea/tests/conftest.py because that level is deeper than the files we
want to filter.

[1] https://docs.pytest.org/en/latest/doctest.html

pytest migration: switch to pytest; remove nose support

Make pytest the default test runner and remove support for nose.
Tests can be run using:
- py.test
- python setup.py test

The pytest configuration needs to move from setup.cfg to pytest.ini to support
this - see https://github.com/pytest-dev/pytest/issues/567 and
https://bitbucket.org/pytest-dev/pytest-runner/issues/7/support-all-pytest-commands .